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Majority of Retailers Expect to Accept Apple Pay by Year’s End
More than one-third of top North American retailers accept Apple Pay (36%) and PayPal (34%), and an additional fifth expect to accept these payment options within a year. That’s according to the 18th...
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Gen Z Likes Shopping In-Store; Seeing Items Encourages Purchases
Members of Generation Z prefer shopping in a store to shopping online, per a recent study from the NRF and IBM. In fact, virtually all survey respondents said they prefer making purchases in a store...
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Top 20 B2C Marketing Charts of 2016
From digital ad benchmarks to traditional media outlooks and the customer experience, our collection of 2016’s top B2C marketing charts (we’re breaking out B2B into its own deck this year – stay tuned)...
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Global Out-of-Home Ad Revenues Post Strongest Growth Since ’07
US out-of-home advertising revenues have been on the rise in recent years, and those increases are being seen on a global level too. New data from PQ Media indicates that out-of-home (OOH) ad revenues...
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The Brands With the Best Buzz in the US in 2016 Were…
YouGov has released its US Buzz Rankings list for 2016, revealing that Amazon again enjoyed the best public perception, for the fourth consecutive year. The study, which measures consumer perceptions...
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Social Media Represents One-Quarter of Adult Women’s Total Media Time
Among American adults, women allocate a greater share of their media time to social than any other demographic group, according to a report [download page] from Nielsen. In fact, the more than...
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The 10 Most Important Ways to Build Trust in Companies (According to Consumers)
Trust in bedrock institutions – NGOs, business, media and the government – is declining worldwide, reveals Edelman in its latest annual Trust Barometer report, and business stands “on the brink of...
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Email Click Rates Continue to Decline. Is An Increase in Marketing’s Share of...
Open rates continue to climb, but it has been more than 3 years since the last year-over-year increase in North American email click rates. That’s according to a review of quarterly email benchmark...
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How Are Marketers Improving Data Quality?
The quality of marketing data – including measurement data – continues to be an obstacle for marketers. Indeed, while improving data quality is the biggest challenge to marketing data success, it’s...
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Product Comparison Difficulties the Top Frustration With Retail Stores
Despite indications that consumers (including digital natives!) prefer shopping in-store to online, 4 in 10 consumers worldwide (31% in the US) consider shopping in stores to be just a chore that has...
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Majority of Enterprises to Increase Influencer Marketing Spending. What Goals...
Almost three-quarters (71%) of brand strategists and marketers at leading enterprises consider influence marketing to be a strategic marketing category, according to an Altimeter, Traackr and TopRank...
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Which SVOD Service is Tops in Customer Satisfaction?
Netflix tops Hulu, HBO Now and Amazon Video in overall streaming service satisfaction, reports Strategy Analytics. But HBO Now emerges as the leading subscription video-on-demand (SVOD) service across...
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Smartphones Reportedly Accounted For A Majority of Google Search Ad Clicks in Q4
Smartphones accounted for 51% of Google search ad clicks, taking a majority share for the first time in Q4 2016, reports Merkle in its latest quarterly Digital Marketing Report [download page]. By...
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How Customer Service is Working With Marketing
Customer service and marketing are becoming more intertwined, especially considering the impact that service experiences can have on customer retention and loyalty. A new report from Salesforce...
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Top 20 B2B Marketing Charts of 2016
From content marketing and digital initiatives to demand generation, vendor relationships and programmatic advertising, our collection of 2016’s top B2B marketing charts (B2C deck found here) presents...
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Which Brands Are Doing Best At Meeting Their Customers’ Expectations?
Consumers continue to expect more from brands – but brands aren’t rising to the challenge, reports Brand Keys in its latest annual Customer Loyalty Engagement Index. The 22nd annual study looks at the...
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More Than Half of Americans Have Recently Seen An Ad For This Brand, The #1...
Which brand has the highest ad awareness in the US? Turns out it’s GEICO, with an impressive 51.7% of US adults having seen one of its ads in the 2 weeks prior to being surveyed. That’s according to...
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Smartphone, Tablet and PC Penetration, by Demographic
More American adults have access to a smartphone than to a PC, as access to these devices moves in opposite directions, according to a recent Nielsen report [download page]. The study indicates that in...
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What’s the Read Rate for Emails in Gmail’s Promotions Tab?
Email messages tagged as Promotions have a relatively high inbox placement rate of 84.5%, reports Return Path in an analysis [download page] of more than 6 billion messages sent to Gmail users between...
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AI, IoT Among Top Trends Seen Affecting the User Experience Over the Next 5...
Artificial intelligence (AI) isn’t seen as a key consumer trend or something that will be a game-changer in market research. But, it will be one of the most important online trends affecting user...
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