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Smartphones Reportedly Accounted For A Majority of Google Search Ad Clicks in Q4
Smartphones accounted for 51% of Google search ad clicks, taking a majority share for the first time in Q4 2016, reports Merkle in its latest quarterly Digital Marketing Report [download page]. By...
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How Customer Service is Working With Marketing
Customer service and marketing are becoming more intertwined, especially considering the impact that service experiences can have on customer retention and loyalty. A new report from Salesforce...
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Top 20 B2B Marketing Charts of 2016
From content marketing and digital initiatives to demand generation, vendor relationships and programmatic advertising, our collection of 2016’s top B2B marketing charts (B2C deck found here) presents...
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Which Brands Are Doing Best At Meeting Their Customers’ Expectations?
Consumers continue to expect more from brands – but brands aren’t rising to the challenge, reports Brand Keys in its latest annual Customer Loyalty Engagement Index. The 22nd annual study looks at the...
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More Than Half of Americans Have Recently Seen An Ad For This Brand, The #1...
Which brand has the highest ad awareness in the US? Turns out it’s GEICO, with an impressive 51.7% of US adults having seen one of its ads in the 2 weeks prior to being surveyed. That’s according to...
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Smartphone, Tablet and PC Penetration, by Demographic
More American adults have access to a smartphone than to a PC, as access to these devices moves in opposite directions, according to a recent Nielsen report [download page]. The study indicates that in...
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What’s the Read Rate for Emails in Gmail’s Promotions Tab?
Email messages tagged as Promotions have a relatively high inbox placement rate of 84.5%, reports Return Path in an analysis [download page] of more than 6 billion messages sent to Gmail users between...
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AI, IoT Among Top Trends Seen Affecting the User Experience Over the Next 5...
Artificial intelligence (AI) isn’t seen as a key consumer trend or something that will be a game-changer in market research. But, it will be one of the most important online trends affecting user...
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Online Shoppers Say Search Is The Most Important Factor in A Great Digital...
When shopping online, easy search functions trump fast websites and easy checkout as the most important factor in a great digital user experience, according to [download page] a survey from Episerver....
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These Information Sources Are Considered Most Trustworthy by B2B Buyers
Vendor websites might be one of the most used information sources by B2B buyers, but they’re towards the bottom of the list in helpfulness and trustworthiness, according to a report from TrustRadius...
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