These Information Sources Are Considered Most Trustworthy by B2B Buyers

Vendor websites might be one of the most used information sources by B2B buyers, but they’re towards the bottom of the list in helpfulness and trustworthiness, according to a report from TrustRadius [download page]. Instead, free trials, product demos and referrals are among the information sources that lead the way in trust and utility, per the study. (more…)